we are an experienced, intimate team of brand strategists and digital specialists, married to an insanely talented army of creative professionals.
we have a proven track record of crafting complete brand experiences - shaping the future of companies, from those already established and others that are just getting started.
We have worked with larger agencies on smaller challenges, and few have risen to the occasion like The Gigawatt Group have done for branding our Digital Practice.
In working with The Gigawatt Group [and Bates Creative], we worked to ensure that the brand effort was more than just recreating an identity – our new identity will serve to inform a new platform that will feature a range of highly relevant and valuable experiences for our members that we believe will improve engagement and make clear the value of membership.
It is a pleasure to work with such professional, passionate and creative individuals who are willing to adapt to the crazed fluid environment of our organization. Many couldn’t (and wouldn’t) do it but you all are superlative in everything you do.
I initially believed that I had to go to a NY based branding agency because I didn’t think that I was going to find it in DC. The Gigawatt Group proved me wrong. In a matter of a couple months, we had an interactive investor website, a new name for the company and a strong direction for our brand.
The Gigawatt Group came to us highly recommended for their thoughtful creativity, their willingness to think beyond their last project and their relentless pursuit of BIG impact. We could not be a happier client. Highly, highly, highly recommend The Gigawatt Group!
we work with brands that believe in a sustainable future, that believe in moving us forward, and point to a better tomorrow through technology, science, health, and education.
Want to know how we’re turning every home in America in to a kid-crafted raceway? The InRoad Toy’s product, PlayTape, allows parents, teachers and kids of all ages to instantly create roads and rails for toy vehicle play anytime, anywhere! The Gigawatt Group has set out to create a digital campaign that demonstrates the educational, cognitive and social benefits of the toy and the overall value of the brand. We are able to spread awareness and get this product into the hands of the consumers who are sure to love it! We are currently developing a series of micro campaigns hyper-targeted to specific audiences on social media that have so far turned 3k in paid media into 2.2 million impressions, 30K clicks, 10’s of thousands in sales, and a #2 listing on the Amazon best sellers list. Click here to read more.