we are an experienced, intimate team of brand strategists and digital specialists, married to an insanely talented army of creative professionals.
we have a proven track record of crafting complete brand experiences - shaping the future of companies, from those already established and others that are just getting started.
We have worked with larger agencies on smaller challenges, and few have risen to the occasion like The Gigawatt Group have done for branding our Digital Practice.
In working with The Gigawatt Group [and Bates Creative], we worked to ensure that the brand effort was more than just recreating an identity – our new identity will serve to inform a new platform that will feature a range of highly relevant and valuable experiences for our members that we believe will improve engagement and make clear the value of membership.
It is a pleasure to work with such professional, passionate and creative individuals who are willing to adapt to the crazed fluid environment of our organization. Many couldn’t (and wouldn’t) do it but you all are superlative in everything you do.
I initially believed that I had to go to a NY based branding agency because I didn’t think that I was going to find it in DC. The Gigawatt Group proved me wrong. In a matter of a couple months, we had an interactive investor website, a new name for the company and a strong direction for our brand.
The Gigawatt Group came to us highly recommended for their thoughtful creativity, their willingness to think beyond their last project and their relentless pursuit of BIG impact. We could not be a happier client. Highly, highly, highly recommend The Gigawatt Group!
we work with brands that believe in a sustainable future, that believe in moving us forward, and point to a better tomorrow through technology, science, health, and education.
As a part of our overall mission to amplify the positive changes McDonald’s are undergoing to build a better McDonalds, we were tasked with helping their food quality team share news about McDonald’s fresh ingredients through a series of themed content for social media.
We worked closely with the internal McDonald’s CSR team to develop succinct messaging and establish new perspective on America’s most well known brands. Applying original sound design and music we developed a short videos that were pushed out on McDonald’s corporate channels to more than 64 million followers. Content included a look at the fresh strawberries used in McDonald’s smoothies, and two videos for National Egg Day: one a skilled hibachi chef, and the other featuring the son of the original inventor of the Egg McMuffin.