our capabilities

 

We work with some of the most interesting and influential brands in the world in three primary areas:
brand, creative and digital

BRAND

We are brand strategists, building strong, memorable brands.

We're educators, not just advertisers. Through brand science methodologies, we specialize in crafting and amplifying brand stories — simple, compelling narratives that make your target audiences think. Strong branding is not just a logo and a color palette. It begins with smart messaging, turning brand data into powerful brand positioning strategies. Our brand messaging prowess is rooted in the power and philosophy of simplification.

CREATIVE

We are content creatives, with tried-and-true production expertise.

We create visual, video, audio and web interactive content for multi-channel brand identities and integrated marketing and communications campaigns. We boast a full-service production team that provides creative solutions in a fun, creative environment. Our creative production house has one of the strongest reputations in the Mid-Atlantic, with a presence on both coasts.

DIGITAL

We are digital specialists, establishing hyper-targeted campaigns with measurable value.

Whether local or national, macro or micro, our hyper-targeted digital campaigns generate results. We leverage our strategists’ deep understanding of campaign analytics to identify the distinct advantages of social, search and display platforms and maximize output per channel. We consistently monitor and evaluate performance throughout any given campaign to improve messaging and visuals as needed in order to best resonate with target audiences.

We are a supremely talented collective of creatives.
Here is what we can do:

 

Gigawatt Group