OUR SERVICES
Influencer Marketing
Aligning the right Content Creators with your Brand is a great way to drive authentic engagement with your audience, and an important part of an effective overall marketing strategy.
With Creators generating over $100 billion in brand value, influencer marketing has become essential for forward-thinking brands. It’s no longer a ‘nice-to-have’—it’s the key to staying relevant in a fast-changing digital landscape.
Creative Briefs That Align Creators with Your Brand and Audience
We ensure you get the exact content you need by delivering well-crafted Creative Briefs. Our team develops intuitive and tailored briefs that align with your brand guidelines and goals, providing clear, actionable instructions for creators.
Creator Identification and Vetting
We ensure you get the exact content you need by delivering well-crafted Creative Briefs. Our team develops intuitive and tailored briefs that align with your brand guidelines and goals, providing clear, actionable instructions for creators.
Seamless Content and Campaign Activation
Launch content with ease through your Meta or TikTok Business Manager using our secure agency integration. We handle the details, ensuring your paid media activations go live seamlessly, so you can focus on results.
Comprehensive Reporting & Performance Insights
We deliver comprehensive insights into your campaign’s success. Our detailed reporting tracks KPIs, measures influencer impact, and provides actionable insights that drive performance across all your marketing initiatives. With our data-driven approach, you’ll be empowered to optimize future campaigns and achieve even better results.
Featured Case Study:
Arena Stage
2024 MX AWARD WINNER
This award-winning Brand Campaign for Arena Stage in Washington, DC, leveraged social media, regional influencers and content creators, extending the campaign’s reach beyond the traditional theater-going audience. Our strategy was to demonstrate that the best nights in DC include Arena Stage. We successfully built an authentic, engaging campaign that elevated the theater’s awareness among younger professional audiences and built a foundation for future outreach.
Featured Case Study:
Meals on Wheels Foundation of Northern Illinois
DRIVING ENGAGEMENT
This Volunteer Recruitment Campaign illustrates the power of identifying the right micro-influencer to align with your Brand.
Our strategy for The Meals on Wheels Foundation of Northern Illinois (MOWFNI) included commissioning a regional influencer to deliver multiple rounds of content—showing just how easy volunteering could be firsthand, helping MOWFNI to address an urgent need for new drivers to deliver meals to homebound seniors in three key counties. These videos were run across multiple platforms, combined with display ads as part of a remarketing funnel.
Over four months, the campaign out-delivered expectations, reaching over 1.3 million views and driving more than 34,000 clicks to their volunteer landing page.
Featured Case Study:
Tysons West Golf
Organic & Paid content
Our strategy for Tysons West Golf (TWG) refined the visual approach for their creative content to better reflect their position as a premier golf fitter in the DMV (DC-MD-VA). They partnered with Gigawatt Group to build a marketing campaign to increase awareness of their trustworthy, brand-agnostic club-fitting experience.
We deployed platform-native video to highlight seasonal specials, new product releases, and the expertise of their certified PGA master club fitters.
Featured Case Study:
MONTE by Monte Durham
PRODUCT INTEGRATIONS
We executed a content marketing strategy with Monte Durham for his new luxury hair salon and eponymous haircare line, MONTE. Leveraging his extensive fan base from his many years as the Artistic Director for Bridals by Lori on the TLC television series, “Say Yes to the Dress Atlanta,” Monte began offering regular personal care tips on his social media platforms while occasionally showcasing his various products. This strategy transition Monte from a bridal fashion expert to hair expert in advance of his salon’s grand open, while driving sales through his ecommerce platform on Amazon.
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For more than 10 years, Gigawatt Group has delivered engaging and effective content and campaigns for non-profits, small businesses and national name brands alike. How can we help you?
