OUR SERVICES
Marketing Strategy
Our data-driven, integrated approach to marketing strategy lets you reach the right audiences on the right platforms at the right time.
Your Strategic Partner
Our integrated approach to marketing strategy is collaborative, transparent and effective.
Audience Segmentation
Identify your audience segments through intent based signal data. This allows us to micro-target potential customers and customize your messaging for each segment.
Competitive Analysis
Examine what your competition is doing in the marketplace to inform your next steps. Identify best practices and explore how your message will resonate against competing messages.
Campaign Strategy
Build a roadmap for success! Together we establish campaign goals, KPIs, and messaging, following by a content calendar showing where and how you want to reach your audiences.
Data Analytics
We continuously track campaign performance against KPIs, making adjustments to maximize impact. Our agile, transparent approach ensures optimized results and a higher ROI.
Case studies
Integrated Marketing Strategy for Financial Services
We started with an in-depth discovery phase, crafting a brand architecture that engaged both employees and customers. From an internal brand rollout to a customer-driven campaign across TV, social, and print, we built an integrated marketing strategy that strengthened brand identity and drove measurable impact.
The results? A 55% boost in Aided Awareness and industry recognition for Best New Brand Identity (AMA Baltimore 2020).
Whether you’re rebranding, launching, or scaling, our approach to strategic marketing ensures your brand connects and converts.
Is Your Marketing Strategy Fully Integrated?
With so many channels competing for attention, from social media to TV and OTT, standing out requires a connected, cohesive approach.
By aligning every touchpoint, you can cut through the noise and create a seamless brand experience that maximizes impact and drives lasting results.
That’s where we come in. Whether you need a high-level roadmap or a full-scale, multi-channel campaign, we design strategies that align with your goals, blending digital, traditional, and experiential marketing to create a seamless brand experience.
Our team of strategists, creatives, and project managers work as an extension of your internal team, seamlessly collaborating and staying responsive to your needs. We’re always ready to adapt and react to changes, ensuring that we can quickly address challenges.
By combining our expertise with your vision, we develop data-driven, innovative marketing strategies that are fully aligned with your goals. With a focus on measurable outcomes, we aim to drive real, lasting results that propel your brand forward
The result? A smarter, more effective approach that turns engagement into lasting success.
Shaping a Narrative to Highlight the Importance of Airline Travel
Airlines for America (A4A) enlisted our expertise to craft a comprehensive marketing strategy for an advocacy and awareness campaign. A key element of the campaign was partnering with a frequent flyer to emphasize the critical role of airline travel in business.
Through strategic storytelling across multiple channels, we created a digital-first campaign that effectively engaged A4A’s target audiences. Our approach reinforced the critical importance of the airline industry in fostering global connections and creating opportunities, driving both awareness and advocacy at scale.
Ready to Discuss
your Project?
Let’s Talk!
For more than 10 years, Gigawatt Group has delivered impactful, results-driven content and campaigns for nonprofits, corporations, and mission-driven organizations.
Interested in learning more about our process?
Contact us today, we’re here to help.
