Case Study

CTS Rebrand

Brand Messaging + Marketing Strategy + Brand Collateral

Case Study | Communication Technology Services


Communication Technology Services (CTS) is a national leader in carrier-grade wired and wireless connectivity solutions, including enterprise-level managed private wireless networks.  What began as a family-run company 30 years ago has grown into an industry leader with more than 450 employees nationwide.  Following their acquisition of ClearSky Technologies in 2021, they sought an agency to develop a new, modern and cohesive visual branding and messaging that reflected their updated portfolio and provided their teams with the tools and messaging they needed to show they belonged on the national stage.

comparison of old and new logos


Gigawatt Group began the brand project with a series of interviews with key stakeholders and clients. These interviews provided an extensive dive into the history, culture, and strengths of the company. Combined with competitive analysis and industry research, Gigawatt began to define the CTS brand for internal and external audiences alike, updating the company’s core values and value proposition, and developing a brand messaging hierarchy and tone of voice that would be reflected in all company marketing and communications.  These principles were used to then develop new visual guidelines, including a new corporate logo.

picture of presentation of CTS' brand messaging


The new CTS visual branding by our agency is modern and sleek. The main logo mark leans slightly suggesting forward motion and innovation. The letters are separate yet connected, joined by an abstract Signal Ray—reflecting both wired and wireless connectivity. The use of lowercase feels accessible, approachable and open, capturing how CTS is putting people back in technology. The logo suite includes multiple versions with the full name and circular marks expanding on the negative space styling. The color palette is bold and balanced with warm neutrals and eye catching complementary tones.

picture of presentation of CTS' brand visual branding
Gigawatt Group is the agency that designed a custom color palette as part of CTS's new visual branding
communication technology services
communication technology services logo
communication technology services logo
communication technology services logo

Business cards, uniform shirts, van wraps, advertisements, banners, brochures, and other collateral allowed brand design elements like typography, patterns, icons, and photo treatments to build a unified and cohesive style.

business card CTS
picture of embroidered shirt with cts logo
CTS van mockup
paying with phone. CTS logo. tagline Your Network. Your Data. Your Rules.
Gigawatt Group designed these trade show banners using the visual branding guidelines designed earlier by the agency
Marketing brochures like this reflect the visual branding designed by our agency


CTS launched the new brand at their conference in Las Vegas in December 2021 to rave reviews.  “Everyone is blown away,” reported Susanne Hale, Director of Product Marketing, during the event.  Rob Cerbone, VP of Product Marketing added, “our team thought [Gigawatt] really nailed the hierarchy, tone, and values… Seeing how the interviews and messaging informed the design choices really impressed our senior leadership.”