Challenge

One of the risks of exponential growth for many SMEs is maintaining the same passion, purpose, and values that were the catalyst for the company’s ascension in the first place. 

Solution

Gigawatt kicked off the engagement with a meeting of the key stakeholders.

In this meeting, we request documentation to review in order to better understand the foundation. These documents include creative briefs, business plans, slide decks, and any other supporting documentation that would help explain and convey your business objectives.

Immediately following the document handoff, we began scheduling individual stakeholder interviews. In the stakeholder interviews, we asked questions and summarized them in a document for L2 to share and discuss internally. After receiving feedback, we began to align L2’s brand identity with the company’s core strengths.

Results

Gigawatt designed several brand assets and delivered a brand guideline document to help inform the creative design process of their existing logo and the research document produced from the brand exploration phase. We also assisted in various design elements that sprinkled the brand throughout their newly developed office space. Last, we attended and captured footage of the new office location’s grand opening ceremony.