Meet Sandy, our “Sharkfluencer.” Highlighting International Shark Day, Sandy was part of a social media takeover that Gigawatt Group conceived and executed for Nat Geo Wild’s Twitter and Instagram feeds. Across 14 scheduled posts, our FIN-sta persona, Sandy, shared some fun facts about her fellow sharks, as well as highlighting live SharkFest programming throughout the day.
SHARKS OF THE ZODIAC
Pretty much every Zodiac sign is a water sign when you’re a shark! Gigawatt developed fun “horoscopes” for each Zodiac sign, highlighting human traits which can also apply to the various types of sharks. Graphics for each of the 12 Zodiac signs were illustrated by Cerebral Lounge’s talented designers.
We also developed a fun, custom Augmented Reality (AR) filter for Instagram that allowed users to discover which shark matched their own personality!
Through a simple left or right head tilt, shark fans answered a series of questions that served to surface personality traits. We then built a logic tree that determined which shark best matched the user’s answers. Users then could share their results on social media.