Case Study


Website Design + Development

Case Study | Rockbridge


Rockbridge is a research firm based in Maryland, which wanted to build a new website in order to highlight their biggest assets—especially their thought equity.  It was important that we create a design that could show off the body of work they had accumulated over many years as a thought leader in the industry. During the development of the new website, it was apparent that a refresh of the visual identity was needed in order to see true results from the online property.

tablet view of rockbridge site
web mockup for rockbridge
phone view of rockbridge site


At the time, Material Design had just been launched as a concept by Google and was rolling out to their platforms. We decided that this approach would be an elegant, clean way of presenting a lot of content in a way that would be easy for their audience to navigate. We also developed a custom CMS allowing the client to continually add and stratify their content in a much more efficient way. During the refresh of the logo, the client decided they were willing to do a full redesign so our team adapted within the scope and then applied the new visual identity including a new logo and color scheme as an integral part of the design.

monitor view of rockbridge website


The result was a clean, elegant website that unlocked a treasure trove of white papers, thought leadership pieces and blog posts previously buried behind a nebulous and difficult to navigate resource page.