Case Study

Split Technologies

Branding + Strategy + Creative

Case Study | Split Technologies


Split Technologies, a startup sustainable shared ride service that would compete with Lyft and Uber, came to us needing branding and go-to-market strategy from the ground up. Our plan was to use our custom brand strategy exploration and proprietary research methods to create targeted brand messaging and a full graphic package including custom logo marks, audience focus, brand pillars, tone, custom digital elements (UI/UX site, App interface, interactive infographics).

graphic design for split technologies
style guide for split technologies
graphic design for split technologies


Centralized in DC as its pilot city, we capitalized on the promise of “thinking local” for brand positioning. Split quickly built a following as a District-centric brand through an integrated campaign. Our tactic was to play on the eat local / drink local / shop local trend that is a point of pride for DC residents. The brand rose above the competition across a wide breadth of marketing and communications tactics – print materials, a television spot, radio, social media, events and experiential – a smart move for brand recall with multiple touchpoints among the commuter audience.

advertisement graphics for split
decal and shirt designs for split


As a result of our work, in its first six months, Split had a 50% growth rate in app downloads per month, and was quickly recognized by local and regional media as a rising brand to watch in the DC metro area.