Case Study
TYSONS WEST GOLF
Marketing Campaign
TYSONS WEST GOLF
ABOUT THE CLIENT
Improving your golf game is a collaborative effort between you, your coach (if you have one), and a good club fitter. It’s a competitive business, just like the game itself.
Tysons West Golf (TWG) is a boutique fitting studio in Tysons Corner, VA. They partnered with Gigawatt Group to build a marketing campaign to increase awareness of their trustworthy, brand-agnostic, club-fitting experience.
RESPONSIBILITIES
Content Strategy
Brand Strategy
Digital Marketing
Social Media Marketing (SMM)
APPROACH
We developed a marketing campaign to accomplish the following goals:
• Increase brand awareness throughout the Northern Virginia Region using social media.
• Establishing an organic content cadence that was on-brand to improve discovery and visibility.
• Review active paid media accounts to improve campaign structure and effectiveness.
• Plan, launch, and manage a social-first campaign, to support both brand impressions as well as sales (golf club fitting appointments, bay rentals, and retail purchases).
• Build an evergreen content marketing system that’s on-brand to TWG, to help deliver a unified theme and structure across social media properties.
RESULTS
TWG successfully adopted a new content marketing strategy that implemented cohesive creative that reflected their position as a premier golf fitter in the region.
We deployed platform-native video to highlight seasonal specials, new product releases, and the expertise of their certified PGA master club fitters.