Challenge

Unisys needed expert data-storytelling to showcase the insights from their Global Security Index, which surveys countries for their citizens’ concerns and perceptions about security threats. The purpose of the report was to solidify Unisys’ position as a thought leader in this field.

Solution

Gigawatt Group curated and customized a series of photos, using graphical treatments that reflect the high state of tension currently felt around personal and national security among global citizens. These assets were then used as a family of branded pieces that visually relayed the data from each country’s report while maintaining a consistent feel across the global campaign. Campaign elements included the report, supporting videos, messaging, infographics and social media assets. Gigawatt also assisted in building out paid social media target audiences in an effort to improve digital awareness and lead generation.

Results

The data, in the form of visual assets, was picked up by an extensive list of media outlets and continues to be utilized in new pieces. The updates to the campaign have also created an expanded style guide now being used across all Unisys verticals.