Marketing Campaign
TYSONS WEST GOLF
About the Client
Responsibilities
Brand Strategy
Digital Marketing
Approach
We developed a marketing campaign to accomplish the following goals:
• Increase brand awareness throughout the Northern Virginia Region using social media.
• Establishing an organic content cadence that was on-brand to improve discovery and visibility.
• Review active paid media accounts to improve campaign structure and effectiveness.
• Plan, launch, and manage a social-first campaign, to support both brand impressions as well as sales (golf club fitting appointments, bay rentals, and retail purchases).
• Build an evergreen content marketing system that’s on-brand to TWG, to help deliver a unified theme and structure across social media properties.
RESULTS
TWG successfully adopted a new content marketing strategy that implemented cohesive creative that reflected their position as a premier golf fitter in the region.
We deployed platform-native video to highlight seasonal specials, new product releases, and the expertise of their certified PGA master club fitters.
How can we help
you shine?
We succeed when you succeed, and together we can bring your vision to life.
Let’s Get Started!
