Strategy + Visual Rebrand + Insights
intermodal association of north america (iana)
IANA, a leading trade association representing the combined interests of players in the intermodal freight industry, came to us in need of a full strategic rebrand. A diverse and expansive assortment of stakeholders required us to engage these individuals directly to determine existing perceptions and desired outcomes of the refreshed brand.
![Gigawatt Group designed this new logo for IANA as part of their rebrand.](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_logo_dark.png)
![Vivid imagery like this is a key component of the visual messaging after the IANA rebrand.](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_001.webp)
![](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_002.webp)
SOLUTION
![](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_026.webp)
![](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_012.png)
![](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_016.webp)
Rebrand Results
This rebrand came at a pivotal point in the organization’s history as IANA was celebrating its 25th year of operations. Armed with the understanding of how to communicate the tremendous value and benefits that the organization delivers today, the leadership team, internal staff and member volunteers were ready to shepherd the organization into the next quarter century.
![](https://gigawattgroup.com/wp-content/uploads/2020/06/iana_020.png)
How can we help you shine?
We succeed when you succeed, and together we can bring your vision to life.
Let’s Get Started!