OUR SERVICES: Performance Advertising
Omnichannel Advertising
Our team brings the insight, creativity, and precision needed to move your mission forward.
We partner with organizations to design and execute ad buys that actually move the needle. We place your message where it matters most—across paid social media and display, while also including Broadcast TV, OTT, OOH, and DOOH—reaching the right people at the right time across the channels that drive results.
Let’s connect and explore how we can help drive your mission forward.
Built for Decision-Makers Who Demand More From Their Marketing.
Digital First.
We help organizations rethink how they connect, convert, and compete in a digital-first world. From paid media and content strategy to full-funnel campaign execution, our approach is rooted in data, built for scale, and aligned with your business objectives.
Paid Search & Social
Paid search puts you at the top of search results when people are actively looking. Paid social gets your brand in front of the right audience while they scroll. Together, they drive traffic, boost visibility, and create more chances to convert.
Streaming Video
We deliver targeted video ads across top streaming platforms like Hulu, Peacock, and YouTube, along with connected TV providers—also ads on Netflix where inventory allows.
Streaming Audio
Reach your audience where they’re already listening. Paid ads on streaming radio and podcast platforms let you tap into highly engaged listeners with targeted, brand-safe audio placements that stick.
Traditional media
Multi-touch campaigns still benefit from traditional Out of home platforms like billboards, bus shelters and local broadcast stations. We handle all outreach and deliverables.
Better Strategy. Better Execution. Better Results.
You’ll get reporting that fits your workflow and cadence.
Weekly, monthly, slide decks, dashboards—whatever keeps your team in sync and confident in performance.
Our goal is to make data easy to understand and actionable so you can make informed decisions quickly and keep your campaigns moving in the right direction.
Our team acts as a natural extension of yours.
We collaborate closely to share insights, exchange creative assets, and handle trafficking details like UTM parameters—making campaign management smooth and hassle-free. This seamless partnership means fewer mistakes, faster optimizations, and better results.
Bringing Airline Stories to Life with Precision Media Buying
Airlines for America (A4A) partnered with us to bring a social media campaign to life, backed by strategic media buying that maximized reach and impact.
We handled the full campaign rollout, managing ad strategy, audience targeting, budget allocation, and ongoing performance optimization across A4A’s social platforms. Alongside the media execution, we produced original on-site video content at Reagan National and BWI, capturing real stories from airline employees to fuel the creative. Every placement was intentional, every dollar worked harder.
Omnichannel Media Buying for a Financial Brand Built on Trust
Howard Bank tapped us to lead the paid media strategy for a brand campaign focused on legacy, community, and customer impact.
We managed every aspect of media buying, from platform strategy and audience segmentation to budget optimization and performance tracking. The campaign ran across digital, social, and traditional channels, ensuring consistent reach and relevance at every touchpoint.
Creative was shaped by insights pulled from ad performance data, ensuring every story resonated with the right audience. Real customer stories brought authenticity, while targeted placements across channels made sure that creative landed where it mattered most.
Performance-Driven Media Buying for B2B Growth
For CTS, a telecom field service and construction company, we built a digital-first ad strategy focused on driving visibility and generating demand across U.S. markets.
We led paid media buying across search, social, and programmatic channels, layering in remarketing to stay top of mind with high-value prospects throughout longer B2B sales cycles.
Our campaign structure was built to scale, with real-time performance insights guiding creative adjustments and audience targeting. The result: smarter spend, stronger visibility, and measurable momentum in key growth areas.
Paid Media That Delivers Real Leads, Not Just Clicks
We deploy campaigns that fill your pipeline with qualified leads. Lower cost per lead, cleaner data, better ROI.
Take Solar Energy Services, a growing home services brand. They were relying on a narrow set of marketing channels, which left them vulnerable to rising ad costs and shifting customer behavior.
We reworked their media strategy from the ground up—diversifying spend across paid search, paid social, and display. Every dollar had a job. Every channel had a purpose.
The result? More leads, better quality, and full visibility into what was working, when, and why.
Trusted by Industry Leaders, Focused on Your Goals.
Leverage the strength of our trusted partnerships. By working with top technology platforms, we deliver marketing solutions that drive real results.
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your Project?
Let’s Talk!
For more than 10 years, Gigawatt Group has delivered engaging and effective content and campaigns for non-profits, small businesses and national name brands alike. How can we help you?
