TRUSTED BY LEADING FINANCIAL SERVICES BRANDS

Marketing for Banks, Credit Unions & Financial Service Providers.

Whether you’re a legacy bank or a member-first credit union, we craft creative campaigns, engaging content, and strategic marketing designed to build trust, spark engagement, and drive real growth.

See how we helped one client shift their strategy, scale smarter, and increase aided awareness among their target market from 29% to 45%.

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Our Approach

Every financial brand has its own challenges—and we tailor our approach to meet them. We start by getting to know your goals, your compliance landscape, and the audiences you need to reach. From there, we build a custom, data-informed marketing strategy designed to drive trust, engagement, and growth.

Whether you’re aiming to increase qualified leads, improve customer retention, or expand into new markets, our focus stays the same: delivering consistent, scalable results through smart, compliant, digital-first tactics.

Trusted by Leading Financial Services Brands

Marketing for Banks, Credit Unions
& Financial Service Providers

Whether you're a legacy bank or a member-first credit union, we craft creative campaigns, engaging content, and strategic marketing designed to build trust, spark engagement, and drive real growth.

See how we helped one financial services brand shift their strategy, scale smarter, and increase aided awareness among their target market from 29% to 45%.

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Financial Services Campaign

Bringing Customer Stories to Life

For Howard Bank, our team uncovered authentic customer stories that became the foundation of a compelling broadcast television campaign. We crafted a broadcast-spec narrative designed to resonate with viewers, delivering a premium, high-impact spot that anchored the broader marketing effort.

Building on that storytelling framework, we developed a suite of social-first creative assets to extend reach and engagement across digital platforms. From television screens to social feeds, the campaign ensured Howard Bank’s message was seen, heard, and felt at every touchpoint.

Scalable Marketing Systems

Built to Scale With You

Whether you’re operating in a single region or expanding into new markets, our marketing systems are designed to scale alongside your growth. We focus on what drives measurable results, remove inefficiencies, and provide clear visibility into performance across services, branches, and channels.

On the left is a content strategy we developed for CTS, a multi-market field service provider. While outside the financial sector, this case study demonstrates how a clear, data-backed content approach can support expansion and consistency across regions—showing that strong strategy and storytelling translate across industries.

Brand Storytelling

Highlighting Mission Through Employee Stories

To bring their mission to life, Navy Mutual partnered with our production team to create a powerful brand video rooted in authenticity and purpose.

We focused on real employees who embody the organization’s commitment to serving military members and their families. By letting their voices lead the story, we ensured the message felt genuine, relatable, and deeply human.

The result was a heartfelt piece of creative that captured Navy Mutual’s values and mission, strengthening emotional connection while reinforcing long-term brand trust.

Brand & Launch Strategy

Operationally Smart. Financially Sound.

Burney Wealth Management partnered with our team to launch a distinct brand within a well-established parent organization. The challenge was clear: define their audience, clarify their value, and position the brand to resonate with high-net-worth clients.

We developed a focused brand and messaging strategy that balanced credibility with approachability. From value proposition and positioning to visual identity and tone, every element was designed to support trust, clarity, and long-term growth.

The result was a refined brand identity, an updated website, and a set of modern marketing tools that elevated visibility, strengthened credibility, and increased client engagement from day one.

Client Success

"Partnering with Gigawatt transformed our marketing strategy. Their team helped us unify messaging across multiple markets, generate high-quality leads, and provide actionable insights that allowed our internal teams to focus on driving measurable pipeline growth. The results were immediate and impactful, both internally and externally."

Erica Starr

ERICA STARR

SVP Marketing, Howard Bank

Frequently Asked Questions

Financial Services Marketing Agency FAQ: Banks, Credit Unions & Financial Institutions

How does a marketing agency help banks, credit unions, and financial service providers grow?

Our financial services marketing agency specializes in creating targeted marketing campaigns for banks, credit unions, wealth management firms, and other financial institutions. By combining strategic messaging, digital advertising, content marketing, and multi-channel campaigns, we help financial organizations build trust, increase customer engagement, and drive measurable business growth across branches and regions.

Do you manage multi-channel marketing campaigns for financial institutions?

Yes. We plan, execute, and optimize integrated marketing campaigns across broadcast, digital, social media, email, out-of-home (OOH), and paid search channels. Our team ensures all messaging is consistent and strategically aligned to maximize visibility, lead generation, and return on investment for banks and financial service providers.

How do you target specific regions or customer segments?

We leverage geo-fencing, local market targeting, audience segmentation, and behavioral insights to reach the right customers at the right time. Financial institutions benefit from highly efficient campaigns that engage potential clients in specific regions, communities, or demographic segments to drive branch visits, online inquiries, and account sign-ups.

What types of reporting and analytics do you provide for financial marketing campaigns?

We provide comprehensive campaign reporting and marketing analytics that track key performance indicators (KPIs) such as engagement, lead generation, ROI, and audience reach. Our dashboards and reports are designed for financial organizations to make data-driven decisions and continuously optimize campaigns for maximum effectiveness and measurable growth.

Do financial institutions need to install any software or tools to work with your agency?

No installation is required. We manage all campaign operations, data processing, and marketing workflows internally. Financial services clients receive actionable insights, reports, and recommendations directly from our team, simplifying collaboration and reducing technical overhead.

Comprehensive Marketing Services for Financial Institutions

Our financial services marketing agency provides end-to-end solutions for banks, credit unions, wealth management firms, and other financial organizations. From strategic planning to campaign execution and performance measurement, our services are designed to increase trust, engagement, and measurable business growth across digital and traditional channels.

Targeted Marketing Campaigns

  • 1:1 Account-Based Marketing (ABM) for high-value clients
  • 1:Few and 1:Many ABM campaigns for scalable engagement
  • Account-Based Lead Generation for financial services
  • Multi-channel campaigns including digital, social, and OOH

Strategic Marketing Consulting

  • Brand strategy and positioning for banks and credit unions
  • Competitive market analysis and benchmarking
  • Go-to-market strategy for new financial products
  • MarTech stack assessment, integration, and optimization
  • Marketing enablement programs aligned with business goals

Marketing Operations & Content

  • MarTech integration and campaign automation
  • Financial content creation including blogs, social, and thought leadership
  • Paid search (Google Ads/PPC) and programmatic campaign management
  • Geo-targeted and regional marketing to drive branch engagement

Analytics & Performance Reporting

  • Business intelligence dashboard configuration
  • Campaign attribution and ROI insights
  • Multi-channel performance reporting for marketing optimization
  • Data-driven recommendations to improve lead conversion and client engagement