OUR SERVICES: Performance Advertising
Omnichannel Advertising
Our team brings the insight, creativity, and precision needed to move your mission forward.
We partner with organizations to design and execute ad buys that actually move the needle. We place your message where it matters most—across paid social media and display, while also including Broadcast TV, OTT, OOH, and DOOH—reaching the right people at the right time across the channels that drive results.
Let’s connect and explore how we can help drive your mission forward.
Built for Decision-Makers Who Demand More From Their Marketing.
Digital First.
We help organizations rethink how they connect, convert, and compete in a digital-first world. From paid media and content strategy to full-funnel campaign execution, our approach is rooted in data, built for scale, and aligned with your business objectives.
Paid Search & Social
Paid search puts you at the top of search results when people are actively looking. Paid social gets your brand in front of the right audience while they scroll. Together, they drive traffic, boost visibility, and create more chances to convert.
Streaming Video
We deliver targeted video ads across top streaming platforms like Hulu, Peacock, and YouTube, along with connected TV providers—also ads on Netflix where inventory allows.
Streaming Audio
Reach your audience where they’re already listening. Paid ads on streaming radio and podcast platforms let you tap into highly engaged listeners with targeted, brand-safe audio placements that stick.
Traditional media
Multi-touch campaigns still benefit from traditional Out of home platforms like billboards, bus shelters and local broadcast stations. We handle all outreach and deliverables.
Data-Driven Digital Marketing
& Media Buying
We help growth-focused teams acquire customers through paid media, conversion-focused strategy, and data-backed optimization. Every campaign is engineered to drive qualified demand, improve efficiency, and turn ad spend into predictable growth.
Transparent reporting. Clear KPIs. Media decisions grounded in data. Let’s align on goals and build a system that scales.
Performance-Driven Media Buying
For B2B Growth
For CTS, a telecom field service and construction company, we built a digital-first paid media strategy to drive visibility and demand across U.S. markets. Search, social, and programmatic channels worked together to support longer B2B sales cycles and regional growth goals.
These assets were deployed across LinkedIn advertising, organic social placements, and programmatic inventory, supported by remarketing to keep CTS visible with high-intent prospects throughout the decision journey.
Campaigns were structured to scale, with performance data informing creative rotation, audience refinement, and budget allocation in real time.
Omnichannel Media Buying
For a Financial Brand Built on Trust
Howard Bank partnered with us to lead paid media strategy for a brand campaign centered on legacy, community, and real customer impact. The objective was consistent, credible visibility across channels while maintaining the trust expected from a financial institution.
We managed the full scope of media buying, from platform strategy and audience segmentation to budget optimization and performance tracking. Campaigns ran across digital, social, and traditional channels to maintain reach and relevance at every stage.
Creative decisions were guided by live performance data. Real customer stories anchored the messaging, while targeted placements ensured each narrative reached the right audience with consistency and credibility.
"Working with Gigawatt was a breath of fresh air. They helped us unify two very different cultures into one cohesive brand story, which we rolled out internally and externally. The award-winning results speak for themselves."
ERICA STARR, SVP Marketing, Howard Bank
Understand Your Marketing Impact
Many clients come to us asking one key question: “How do we know our marketing investment is working?” Gigawatt Group builds integrated paid media campaigns that are fully trackable, providing clear insights into which channels, audiences, and creative are driving results.
From social, search, programmatic, and display ads to multi-touch attribution and real-time reporting dashboards, we help clients understand the ROI of every dollar spent. Our approach ensures marketing decisions are informed by accurate, actionable data rather than guesswork.
Clear attribution across every channel, audience, and campaign.
Actionable insights to optimize spend, creative, and targeting in real time.
Multi-touch reporting that connects engagement, leads, and conversions to spend.
Data-driven decisions that improve ROI, scale campaigns, and increase visibility.
Bringing Airline Stories to Life
With Precision Media Buying
Airlines for America partnered with us to activate a social media campaign supported by strategic media buying designed to maximize reach, relevance, and engagement across key audiences.
We managed the full campaign rollout, including ad strategy, audience targeting, budget allocation, and ongoing performance optimization across A4A’s social platforms.
Alongside media execution, we produced original on-site video content at Reagan National and BWI, capturing real employee stories to fuel authentic creative. Every placement was intentional, ensuring each dollar delivered maximum impact.
Digital-First Campaigns
That Drive Awareness & Engagement
Arena Stage partnered with Gigawatt Group to create a multi-channel campaign called “IYKYK” (If You Know, You Know), designed to generate awareness, build exclusivity, and extend the conversation beyond ticket sales.
We leveraged social media, regional influencers, content creators, and data-driven targeting to amplify Arena Stage’s reach. The “IYKYK” campaign celebrated loyal audiences while creating FOMO for new potential patrons.
"Gigawatt Group’s collaboration with our internal team and creative partners was seamless. They are strategic, creative, and responsive, using data to amplify our reach and build initiatives that resonate. This campaign has laid a strong foundation for future activations."
Shonali Burke, Chief Marketing Officer, Arena Stage
Digital Marketing & Media Buying for Growth-Focused Organizations
Gigawatt Group is a digital marketing and media buying agency specializing in paid media strategy, media buying, and performance marketing. We help nonprofits, B2B companies, and professional services organizations acquire customers, generate qualified leads, and scale revenue through accountable advertising across search, social, and programmatic channels.
What does a digital marketing and media buying agency do?
A digital marketing and media buying agency plans, executes, and optimizes paid advertising across search, social, and programmatic platforms to drive leads, customers, and measurable revenue growth.
How much does paid media management typically cost?
Paid media management typically ranges from $3,000 to $15,000 per month depending on ad spend levels, channel mix, campaign complexity, and reporting requirements.
Which advertising platforms do you manage?
We manage Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and programmatic display networks. Platform selection is driven by audience intent and performance data.
What types of organizations do you work with?
We work with nonprofits, B2B organizations, professional services firms, and growth-stage teams seeking accountable, performance-driven digital marketing.
Our Digital Marketing & Media Buying Capabilities
Strategy & Planning
- Audience Research & Funnel Mapping
- Channel & Budget Strategy
- Campaign Architecture & KPI Definition
Media Buying
- Paid Search, Paid Social, & Display
- Platform Setup & Ongoing Optimization
- Bid Management & Budget Allocation
Creative & Conversion
- Ad Creative Direction & Messaging
- Landing Page & Conversion Optimization
- Creative Testing & Iteration
Measurement & Optimization
- Conversion Tracking & Attribution
- Performance Reporting & Insights
- Continuous Testing & Scaling