Data-Driven Digital Marketing
& Media Buying
We help organizations move people to act. With disciplined paid media management, conversion-first strategy, and rigorous performance analytics, we generate qualified demand, strengthen efficiency, and turn marketing investment into measurable growth and tangible impact.
Transparent reporting. Clear KPIs. Media decisions grounded in data. Let’s align on goals and build a system that scales.
Performance-Driven Media Buying
For B2B Growth
For CTS, a telecom field service and construction company, we built a digital-first paid media strategy to drive visibility and demand across U.S. markets. Search, social, and programmatic channels worked together to support longer B2B sales cycles and regional growth goals.
These assets were deployed across LinkedIn advertising, organic social placements, and programmatic inventory, supported by remarketing to keep CTS visible with high-intent prospects throughout the decision journey.
Campaigns were structured to scale, with performance data informing creative rotation, audience refinement, and budget allocation in real time.
Omnichannel Media Buying
For a Financial Brand Built on Trust
Howard Bank partnered with us to lead paid media strategy for a brand campaign centered on legacy, community, and real customer impact. The objective was consistent, credible visibility across channels while maintaining the trust expected from a financial institution.
We managed the full scope of media buying, from platform strategy and audience segmentation to budget optimization and performance tracking. Campaigns ran across digital, social, and traditional channels to maintain reach and relevance at every stage.
Creative decisions were guided by live performance data. Real customer stories anchored the messaging, while targeted placements ensured each narrative reached the right audience with consistency and credibility.
“Working with Gigawatt was a breath of fresh air. They helped us unify two very different cultures into one cohesive brand story, which we rolled out internally and externally. The award-winning results speak for themselves.”
ERICA STARR, SVP Marketing, Howard Bank
Understand Your Marketing Impact
Many clients come to us asking one key question: “How do we know our marketing investment is working?” Gigawatt Group builds integrated paid media campaigns that are fully trackable, providing clear insights into which channels, audiences, and creative are driving results.
From social, search, programmatic, and display ads to multi-touch attribution and real-time reporting dashboards, we help clients understand the ROI of every dollar spent. Our approach ensures marketing decisions are informed by accurate, actionable data rather than guesswork.
Clear attribution across every channel, audience, and campaign.
Actionable insights to optimize spend, creative, and targeting in real time.
Multi-touch reporting that connects engagement, leads, and conversions to spend.
Data-driven decisions that improve ROI, scale campaigns, and increase visibility.
Bringing Airline Stories to Life
With Precision Media Buying
Airlines for America partnered with us to activate a social media campaign supported by strategic media buying designed to maximize reach, relevance, and engagement across key audiences.
We managed the full campaign rollout, including ad strategy, audience targeting, budget allocation, and ongoing performance optimization across A4A’s social platforms.
Alongside media execution, we produced original on-site video content at Reagan National and BWI, capturing real employee stories to fuel authentic creative. Every placement was intentional, ensuring each dollar delivered maximum impact.
Digital-First Campaigns
That Drive Awareness & Engagement
Arena Stage partnered with Gigawatt Group to create a multi-channel campaign called “IYKYK” (If You Know, You Know), designed to generate awareness, build exclusivity, and extend the conversation beyond ticket sales.
Influencer-led vertical video used to spark curiosity and drive social engagement.
Short-form social creative designed to amplify reach and encourage sharing.
Mobile-first video supporting brand awareness and cultural relevance.
We leveraged social media, regional influencers, content creators, and data-driven targeting to amplify Arena Stage’s reach. The “IYKYK” campaign celebrated loyal audiences while creating momentum with new patrons.
“Gigawatt Group’s collaboration with our internal team and creative partners was seamless. They are strategic, creative, and responsive, using data to amplify our reach and build initiatives that resonate.”
Shonali Burke, Chief Marketing Officer, Arena Stage
Campaigns That Turn Attention
Into Action
Meals on Wheels Foundation of Northern Illinois partnered with Gigawatt Group to recruit new volunteers with a conversion-focused, multi-county campaign. We combined paid media, creator-led storytelling, and rapid testing to drive real signups, and build an audience they can activate again and again.
Creator-led “come with me” storytelling that makes volunteering feel simple, local, and doable.
Mid-funnel creative built for remarketing, reinforcing urgency and driving the next step.
Always-on social asset designed to grow followership, and keep the pipeline warm for future outreach.
We built a full-funnel approach across Will, Kendall, and Grundy counties, starting with audience segmentation and message testing (including multiple copy variations), then layering in influencer content to improve engagement and conversion rates. The result was a campaign structure that works for any organization trying to drive outcomes that matter, volunteer signups, donor actions, event registrations, leads, and purchases.
Digital Marketing & Media Buying for Growth-Focused Organizations
Gigawatt Group is a digital marketing and media buying agency specializing in paid media strategy, media buying, and performance marketing. We help nonprofits, B2B companies, and professional services organizations acquire customers, generate qualified leads, and scale revenue through accountable advertising across search, social, and programmatic channels.
What does a digital marketing and media buying agency do?
A digital marketing and media buying agency plans, executes, and optimizes paid advertising across search, social, and programmatic platforms to drive leads, customers, and measurable revenue growth.
How much does paid media management typically cost?
Paid media management typically ranges from $3,000 to $15,000 per month depending on ad spend levels, channel mix, campaign complexity, and reporting requirements.
Which advertising platforms do you manage?
We manage Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and programmatic display networks. Platform selection is driven by audience intent and performance data.
What types of organizations do you work with?
We work with nonprofits, B2B organizations, professional services firms, and growth-stage teams seeking accountable, performance-driven digital marketing.
Our Digital Marketing & Media Buying Capabilities
Strategy & Planning
- Audience Research & Funnel Mapping
- Channel & Budget Strategy
- Campaign Architecture & KPI Definition
Media Buying
- Paid Search, Paid Social, & Display
- Platform Setup & Ongoing Optimization
- Bid Management & Budget Allocation
Creative & Conversion
- Ad Creative Direction & Messaging
- Landing Page & Conversion Optimization
- Creative Testing & Iteration
Measurement & Optimization
- Conversion Tracking & Attribution
- Performance Reporting & Insights
- Continuous Testing & Scaling