OUR SERVICES: Performance Marketing
Digital Marketing
We partner with organizations in the Washington, DC region and beyond to design and execute digital strategies that align with business goals, engage target audiences, and deliver measurable ROI. Whether you’re looking to enhance brand positioning, accelerate lead generation, or optimize digital performance, our team brings the insight, creativity, and precision needed to move your business forward. Let’s connect and explore how marketing can become a growth engine for your organization.
Built for Decision-Makers Who Demand More From Their Marketing.
Digital First.
We help organizations rethink how they connect, convert, and compete in a digital-first world. From paid media and content strategy to full-funnel campaign execution, our approach is rooted in data, built for scale, and aligned with your business objectives.
Paid Search
Paid Search (SEM) on platforms like Google Search and Bing Advertising puts your website at or near the top of your audience’s search results, increasing your opportunities for conversions.
Streaming Video
We deliver targeted video ads across top streaming platforms like Hulu, Peacock, and YouTube, along with connected TV providers—also ads on Netflix where inventory allows.
Streaming Audio
Digital radio and podcast networks offer a great opportunity to reach customers through unique audio content, targeting the channels they frequent most through paid advertising.
Traditional media
Multi-touch campaigns still benefit from traditional Out of home platforms like billboards, bus shelters and local broadcast stations. We handle all outreach and deliverables.
Better Strategy. Better Execution. Better Results.
Awareness Marketing: Highlighting the Faces of the Airline Industry
Airlines for America (A4A) teamed up with us to produce original video content for a social media campaign highlighting the people who drive the airline industry.
As part of this initiative, we conducted video production on location at Reagan National Airport and BWI, gaining exclusive behind-the-scenes access to capture authentic testimonials from real airline employees, bringing their stories to life. We also managed the full ad campaign rollout—overseeing strategy, distribution, and performance optimization across A4A’s social channels.
Digital Marketing for Financial Services
Howard Bank partnered with us to produce a brand campaign that authentically showcased their commitment to building lasting legacies.
By featuring real customers, we created a compelling narrative that highlighted the impact Howard Bank has on businesses, families, and the communities they serve.
We managed the entire campaign, from strategic planning and creative development to execution and performance tracking, ensuring the message resonated across each audience target.
Digital Marketing for B2B
Whether you’re operating in a single region or expanding nationally, our marketing systems are designed to grow alongside your business. We focus on what drives performance—streamlining what’s effective, optimizing what isn’t, and giving you full transparency into the metrics that matter most.
To the left, you’ll see a content marketing initiative we launched for our client CTS, a telecom field service and construction company. Our work helped them strengthen brand visibility and support enterprise growth across multiple markets—demonstrating how our approach adapts to any industry, scale, or complexity.
Digital Marketing for Lead Gen
Marketing that fuels your bottom line—not just your inbox.
We cut through the noise with campaigns that deliver qualified leads at a lower cost.
No more chasing junk leads or wondering where your ad dollars went.
One of our clients (Solar Energy Services)—a fast-growing home services brand—came to us heavily reliant on just a few marketing channels. That kind of dependency wasn’t sustainable, especially with rising ad costs and shifting customer behaviors.
Trusted by Industry Leaders, Focused on Your Goals.
Leverage the strength of our trusted partnerships. By working with top technology platforms, we deliver marketing solutions that drive real results.
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your Project?
Let’s Talk!
For more than 10 years, Gigawatt Group has delivered engaging and effective content and campaigns for non-profits, small businesses and national name brands alike. How can we help you?
