Case study

Tysons West Golf

Marketing Campaign


About the Client

Improving your golf game is a collaborative effort between you, your coach (if you have one), and a good club fitter. It’s a competitive business, just like the game itself. Tysons West Golf(TWG) is a boutique fitting studio in Tysons Corner, VA. They partnered with Gigawatt Group to build a marketing campaign to increase awareness of their trustworthy, brand-agnostic, club-fitting experience.


Content Strategy
Brand Strategy
Digital Marketing
Gigawatt Group provided digital marketing strategy for Tysons West Golf.
Part of our creative marketing consultation was to standardize their product appearance in posts.


We developed a marketing campaign to accomplish the following goals: 

• Increase brand awareness throughout the Northern Virginia Region using social media. 
• Establishing an organic content cadence that was on-brand to improve discovery and visibility. 
• Review active paid media accounts to improve campaign structure and effectiveness.
• Plan, launch, and manage a social-first campaign, to support both brand impressions as well as sales (golf club fitting appointments, bay rentals, and retail purchases). 
• Build an evergreen content marketing system that’s on-brand to TWG, to help deliver a unified theme and structure across social media properties.


TWG successfully adopted a new content marketing strategy that implemented cohesive creative that reflected their position as a premier golf fitter in the region.

We deployed platform-native video to highlight seasonal specials, new product releases, and the expertise of their certified PGA master club fitters.

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