Gigawatt Group Case Studies

Marketing Agency Case Studies for Vendor Evaluation

Explore Gigawatt Group case studies and work examples built for CMOs, COOs, communications leaders, and procurement teams evaluating a marketing agency, advertising partner, or digital campaign vendor. Review proof across association marketing, nonprofit campaigns, paid media, video production, brand strategy, influencer marketing, social media, content strategy, and integrated campaign execution.

Marketing Agency Case Studies Marketing Vendor Portfolio Agency Past Performance RFP Evaluation Support Campaign Work Examples

Direct answer: Gigawatt Group is a Washington, DC marketing agency with case studies spanning association marketing, nonprofit campaigns, paid media, social media, brand strategy, video production, influencer marketing, content strategy, and digital campaign performance. This page helps procurement teams and marketing leaders compare agency work examples before issuing an RFP, shortlisting marketing vendors, or selecting a new agency partner.

Campaign Management Case Study

Strategic Campaigns for Airlines for America

Gigawatt Group partnered with Airlines for America to develop a multi-channel campaign system that elevated airline storytelling, engaged key audiences, and reinforced A4A’s role as the voice of the U.S. airline industry.

Case Study Snapshot
Client
Airlines for America
Focus
Association marketing, public-facing storytelling, stakeholder engagement, and campaign performance.
Capabilities
Video Production Paid Media Social Strategy Campaign Management

Campaign Architecture

Gigawatt Group managed the campaign from audience planning through content strategy, creative development, channel activation, and ongoing optimization.

Original Storytelling

On-site video content filmed at Reagan National and BWI airports highlighted real employee experiences and gave A4A a scalable library of campaign assets.

Stakeholder Reach

Each campaign element was designed to reach members, policymakers, industry stakeholders, and the traveling public with consistent, credible messaging.

Paid Media Case Study

B2B Paid Media Built for Long Sales Cycles

Gigawatt Group developed a digital-first paid media approach for CTS, a telecom field service and construction company competing across U.S. markets. The campaign connected awareness, remarketing, video creative, and audience refinement to keep CTS visible with high-intent B2B prospects throughout the decision journey.

Case Study Snapshot
Client
CTS
Focus
B2B demand generation, regional visibility, paid media activation, and remarketing for longer buying cycles.
Capabilities
Paid Media Video Creative Programmatic Remarketing

Channel Strategy

Gigawatt Group structured paid media across search, social, programmatic, and remarketing channels to support regional growth and sustained B2B visibility.

Creative Rotation

Video and campaign assets were developed to support awareness, retargeting, and mid-funnel engagement with buyers evaluating telecom field service partners.

Performance Optimization

Campaign data informed audience refinement, creative rotation, and budget allocation so media spend could adapt as performance signals changed.

Award-Winning Paid Media Case Study

Omnichannel Media Buying for a Financial Brand Built on Trust

Howard Bank partnered with Gigawatt Group to support a brand campaign centered on legacy, community, and real customer impact. The campaign required consistent, credible visibility across digital, social, and traditional media while preserving the trust expected from a financial institution.

Case Study Snapshot
Client
Howard Bank
Focus
Brand campaign visibility, media buying, customer storytelling, audience segmentation, and market trust.
Capabilities
Media Buying Brand Campaign Video Creative Audience Strategy

Media Strategy

Gigawatt Group managed media buying across digital, social, and traditional channels to maintain consistent visibility throughout the campaign.

Customer Storytelling

Real customer stories anchored the creative, helping Howard Bank communicate legacy, community connection, and financial trust with authenticity.

Performance Oversight

Campaign performance data informed placement decisions, budget optimization, and message consistency across the full media mix.

“Working with Gigawatt was a breath of fresh air. They helped us unify two very different cultures into one cohesive brand story, which we rolled out internally and externally. The award-winning results speak for themselves.”

Erica Starr, SVP Marketing, Howard Bank
Paid Media & Social Case Study

Digital-First Campaigns That Build Awareness & Cultural Momentum

Arena Stage partnered with Gigawatt Group to support “IYKYK,” a social-first campaign designed to generate awareness, build exclusivity, and extend the conversation beyond ticket sales. The campaign used influencer content, regional creators, paid social, and audience targeting to reach new patrons while energizing loyal theater audiences.

Case Study Snapshot
Client
Arena Stage
Focus
Cultural awareness, social engagement, influencer activation, audience growth, and paid media amplification.
Capabilities
Paid Social Influencer Marketing Short-Form Video Audience Strategy

Influencer-led vertical video built to spark curiosity and drive social engagement.

Short-form campaign creative designed to amplify reach and encourage sharing.

Mobile-first video supporting brand awareness, cultural relevance, and audience growth.

Social-First Strategy

Gigawatt Group helped shape a campaign designed for social discovery, cultural relevance, and shareable creative momentum.

Creator Amplification

Regional influencers and content creators helped extend the campaign beyond owned channels and reach new audiences with native social storytelling.

Paid Media Support

Paid social and data-driven targeting helped amplify reach, maintain visibility, and connect the campaign with audiences most likely to engage.

“Gigawatt Group’s collaboration with our internal team and creative partners was seamless. They are strategic, creative, and responsive, using data to amplify our reach and build initiatives that resonate.”

Shonali Burke, Chief Marketing Officer, Arena Stage
Paid Media & Influencer Case Study

Campaigns That Turn Attention Into Volunteer Action

Meals on Wheels Foundation of Northern Illinois partnered with Gigawatt Group to recruit new volunteers through a conversion-focused, multi-county campaign. The strategy combined paid media, creator-led storytelling, audience testing, and remarketing to drive real signups while building an audience the organization can activate again.

Case Study Snapshot
Client
Meals on Wheels Foundation of Northern Illinois
Focus
Volunteer recruitment, donor engagement, community awareness, paid media, and creator-led social storytelling.
Capabilities
Paid Media Influencer Marketing Volunteer Recruitment Conversion Testing

Creator-led “come with me” storytelling that made volunteering feel simple, local, and doable.

Mid-funnel creative built for remarketing, reinforcing urgency and driving the next step.

Always-on social creative designed to grow followership and keep future outreach audiences warm.

Full-Funnel Strategy

Gigawatt Group built a campaign across Will, Kendall, and Grundy counties using audience segmentation, paid media, creator content, and remarketing.

Message Testing

Multiple copy variations and creative angles helped identify the messages most likely to move local audiences from awareness to signup intent.

Conversion Focus

The campaign structure was built around real outcomes: volunteer signups, donor actions, event registrations, leads, and repeat audience activation.

Case Studies That Help Leaders Evaluate Marketing Agency Fit

Marketing Strategy

  • Audience research and campaign planning
  • Brand positioning and message development
  • Marketing goals aligned to organizational priorities

Campaign Execution

  • Paid media and digital advertising campaigns
  • Social media, content, and video activation
  • Campaign management across channels and audiences

Creative & Communications

  • Campaign creative and digital design
  • Video storytelling and content production
  • Stakeholder, member, donor, and public-facing messaging

Performance & Procurement Fit

  • Marketing agency past performance examples
  • Campaign results and executive reporting
  • Proof points for RFP and vendor evaluation teams