POST-ACQUISITION GROWTH
100-Day Marketing Plan for HVAC & Plumbing Acquisitions
The first 100 days following an acquisition determine how quickly a business stabilizes, scales, and creates value. Marketing plays a direct role in lead flow, revenue, and EBITDA performance across locations.
The 100-Day Objective
The goal is to stabilize lead generation, identify inefficiencies, and implement systems that can scale across locations. Execution speed matters, but structure determines long-term performance.
Stabilize → Optimize → Scale
Days 1–30
Assessment & Stabilization
- Audit all lead sources
- Analyze cost per lead
- Validate tracking systems
- Stabilize underperforming campaigns
Outcome: Visibility + stable lead flow
Days 31–60
Optimization & Quick Wins
- Improve landing page conversion
- Optimize paid campaigns
- Enhance Google Business Profiles
- Launch service + location pages
Outcome: Lower cost per lead
Days 61–100
Systemization & Scale
- Standardize SEO frameworks
- Build repeatable campaigns
- Centralize reporting
- Prepare multi-location rollout
Outcome: scalable growth system
Key Metrics to Track
Cost per Lead
Conversion Rate
Revenue per Job
Channel Performance
Execute a 100-Day Growth Plan
Build a structured marketing system that drives immediate results and supports scalable growth across locations.
Contact Our Team100-Day Post-Acquisition Marketing Capabilities
Assessment
- Lead Source & Channel Audit
- Cost per Lead Analysis
- Tracking & Attribution Setup
- Performance Benchmarking
Optimization
- Landing Page Conversion Optimization
- Paid Campaign Optimization
- Google Business Profile Optimization
- Local SEO Improvements
Systems
- AI SEO & Content Systems
- Multi-Location SEO Frameworks
- Campaign Standardization
- Centralized Reporting Systems
Growth
- Lead Generation Scaling
- Cost Reduction Strategies
- Revenue Optimization
- Portfolio Rollout Support