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Strategy + Creative + Execution
CSR Campaign
Refreshing the Narrative: A Better McDonald’s
To bring a fresh perspective to one of America’s most iconic brands, we partnered with McDonald’s corporate team to highlight the positive changes shaping a Better McDonald’s.
Working closely with their CSR team, we developed a creative strategy to showcase the company’s commitment to fresh ingredients and food quality. Through a continuous stream of engaging, short-form content, we reinforced McDonald’s evolving narrative across social and digital platforms, keeping their audience informed, engaged, and inspired.
Brand Campaign
Bringing Customer Stories to Life
For Howard Bank, our team uncovered powerful customer stories that became the heart of a compelling broadcast TV ad. We crafted a broadcast-spec narrative that resonated with audiences, delivering a premium, high-impact spot as the campaign’s centerpiece.
But we didn’t stop there. Using the same storytelling foundation, we developed a suite of social-first assets designed to extend reach and engagement across digital platforms. From TV screens to social feeds, we ensured the brand’s message was seen, heard, and felt everywhere.
Awareness Marketing
Advocacy in Motion: Elevating the Voice of Air Travel
For Airlines for America, we developed a content-driven campaign to inform, engage, and advocate for the vital role of air travel. Through compelling storytelling, we highlighted the industry’s impact on jobs, the economy, and everyday travelers, turning awareness into action.
At the core of the campaign was a broadcast-quality hero video, showcasing real stories from airline employees and passengers. To extend its reach, we also produced a suite of platform-specific social assets, ensuring the message resonated across TV, digital, and social media.
Direct Response Ads
Engaging Animated Explainers for eCommerce
For Mars, we developed a series of animated explainer videos for their CocoaVia Brand, designed to boost eCommerce conversions. The goal was to create engaging, short-form content that blended educational messaging with compelling product benefits.
Our team crafted dynamic graphics and animations to highlight CocoaVia’s cognitive and heart health benefits, tailored to resonate with adults 40+ who value mental sharpness and a healthy lifestyle. The content was optimized to drive engagement, increase product awareness, and encourage direct purchases online.
Content Marketing for Field Service Businesses
Our strategy team knows how to make every piece of content work harder. For Solar Energy Services, we planned a one-day video shoot that produced high-performing assets for over 100 ad campaigns across 15 platforms. Every piece was strategically crafted from the start to maximize engagement and drive conversions.
By understanding your target audience and platform-specific best practices, we craft direct-response content that engages, converts, and scales. Whether it’s short-form social ads, long-form storytelling, or dynamic creatives, we build campaigns that don’t just get seen but deliver real results.
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Meals on Wheels Foundation of Northern Illinois
CTS Rebrand
Airlines for America
Howard Bank
National Geographic Channel
American Prophet
Seton High School Brochures
Solar Energy Services
Tysons West Golf
Meals on Wheels America
Arena Stage Brand Campaign
Our Lady of Lourdes
Salon Monte
Playground Patrol
Quantified Ventures
American Red Cross
IANA
Booz Allen Hamilton
L2 Defense
Burney Wealth Management
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